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Jovan perfumes forms part of the Coty Inc. portfolio of brands. Its history starts as Jovan Inc. in 1968, founded by Bernard Mitchell in the city of Chicago, picking the name because it both sounded French and it resembled the phonetics of their two main competitors, Avon and Revlon. The introduction of the very successful Jovan Musk Oil in 1972 consolidated the potential for best-selling status.
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